Trusted accounts stay trusted when you play by the rules. This is the short compliance playbook we share with every client.
Match the account to the offer
Run each vertical on an account cleared for it. Mixing a grey offer into a clean account is the fastest way to lose both.
Keep creatives and pages honest
Landing pages must deliver what the ad promises, with working contact and policy links. Most bans start with a page mismatch, not the ad itself.
Respect platform limits
Lifted spend caps do not lift content rules. Where a platform is stricter than your plan, the platform wins — every time.
Warm and document
Warm new accounts gradually and keep clean business details on file. Boring, consistent behaviour is what keeps limits high and reviews rare.